Loved their work – and got rich: Apple founders Steve Wozniak (left) and Steve Jobs
With 13 principles to success: This is the promise of the best-selling guide in the world, Napoleon Hill. The author himself has failed many times.
D.he simplest promises are often best received. This has always been evident in the bestseller lists, on which advisors who have human longings in their titles make it to the top. “Don’t worry – live!” Is one of the long-running hits in the sector. More recent bestsellers are about the inner power that creates good (“How to strengthen your self-esteem”), about a life-prolonging diet (“How Not to Die”) or about survival in Corona times (“How to Survive a Pandemic “). Some titles are due to the zeitgeist and are soon forgotten again.
Others seem to last forever. Napoleon Hill’s work “Think and Grow Rich” is one of the promises that inspire readers even after decades. The Guide to Thinking and Getting Rich has sold more than 60 million copies. If you leave out the Bible and the Koran, the book is among the top ten best-selling books in the world – behind “The Little Prince”, “The Lord of the Rings” and “Harry Potter” and on par with the “Da Vinci Code” “By Dan Brown. At Amazon alone, the English-language Hill editions have more than 30,000 reader ratings, with an average of 4.6 out of 5 stars.