Economy & Politics

PodcastWhy buzzwords are not enough on the way to digital logistics

Container terminal in the Rhine-Neckar port of Mannheimimago images / Jochen Tack

Artificial intelligence, blockchain or social bots – the future is digital. But how digital is Germany actually? In the podcast “So techt Germany”, the best digital experts provide insights into the tech scene.


Digitization has a high priority in logistics, as the new edition of the study “Trends and strategies in logistics and supply chain management” shows. From the beginning of February to mid-March, around 300 logisticians from trade (16 percent), industry and services (42 percent each) were surveyed. In practice, however, there is still a lack of conversion to digital technologies. The respondents rate the implementation status as relatively low.

That is partly due to the industry. Logistics is anything but a trivial business, says Hapag-Lloyd CDO Ralf Belusa. “It’s not complicated, but it’s complex.” Many companies have some catching up to do in this regard, says the logistics giant’s chief digital officer. There is no point in using only “fancy” buzzwords when it comes to digitization.

In its work, Belusa draws on previous experience as the founder of several start-ups. “There are some mistakes that you don’t have to make these days,” he says. He can also bring his enthusiasm for artificial intelligence, digital technologies and marketing to his current company. “I can make an impact at Hapag-Lloyd,” Belusa is convinced. His success proves him right, in 2019 he was voted one of the hundred most important digital managers in Germany and Europe.

It is important to always keep an eye on the customer. The connection between digital and analog is an example of this. In the new episode of “So techt Germany”, he tells how Belusa wants to bring Hapag-Lloyd forward and why Germany is generally not doing so badly when it comes to digitization.


You can find all episodes of “So techt Germany” in the n-tv app, at Audio Now, Apple Podcasts, Deezer, Soundcloud and Spotify. For all other podcast apps you can use the RSS feed. Take the feed URL and simply add “So techt Germany” to your podcast subscriptions.


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