Hans van Lindenberg, manager and co-founder of ContentCross, says: ‘In recent years we have undergone a transition from a print-only agency to an all-round content marketing agency. The new label is an answer to that. ‘
ContentCross also previously launched the labels FilmMakers, CampagneMakers and PodcastMakers. ‘We notice that the media mix of print, image, sound and online is becoming increasingly important. That is why we worked on a new range of video and radio productions. Now that we are fully operational, ContentCross is the new label with which we coherently present these activities to the outside world, “says Van Lindenberg.
ContentCross works as follows: in the development of the productions the marketing and communication objectives are leading. These are compared to the characteristics and information needs of the target group, in order to investigate which content is relevant in which way and for which platform.
BladenMakers has been developing and producing magazines and other communications since 2014 and works for organizations such as Achmea, Red een Kind, Dorcas and the municipality of Houten.