Retail: bridge the physical and digital world

The web shops were able to turn over more, but according to GS1 it is mainly the combination of shop and online sales that show the strongest growth figures. Where originally around 85% of every euro was spent in traditional retail, the outbreak of the corona virus now sees double-digit growth in their online sales. In short, anyone who wants to sell a product nowadays can no longer do without an online store.

Small and medium-sized companies can offer their products through online sales channels. Piggybacking on the Bol.coms, Amazons and Alibabas of this world is the way to boost your online sales. According to a study by Shopping Tomorrow, no less than 73% of all Dutch consumers start their search for a product on a marketplace such as or Amazon.

Retail: bridging the physical and digital world

Businesses are benefiting from the continued growth in online consumer purchases. But how does it go in stores? The fundamental change of shopping is in the purchasing behavior of consumers. Shops are “the place to be” to inspire, online is there for targeted purchases and repeat purchases. From recent figures from Statistics Netherlands, GS1 also sees that sales of web shops located in the Netherlands in the first quarter of 2020 were 20.2 percent higher than in the same quarter a year earlier. Among the internet sellers, a distinction can be made between pure web shops and “multichannelers”. Turnover from pure web stores was 18.8 percent higher in the first quarter of 2020 than twelve months previously. Online sales were 22.3 percent higher among multichannelers in this period

We do not expect the shift to online sales to be temporary

Pieter Maarleveld, director of GS1 Netherlands (see photo above): “We expect that the shift to online sales is not temporary. Nice to see that traditional retail chains that have invested in their online channel are now benefiting the most. After all, we live in a connected world. In the future, it will mainly be about bridging the physical and digital world. The link between technology, consumers and businesses is that makes the identification of anything possible. That is why we desperately need those GS1 standards now and in the future. “

Registered EAN is indispensable

GS1 Netherlands advocates as an entrepreneur to purchase unique registered barcodes if they want to sell their products. Maarleveld: “It is the code that you use to communicate your product online and offline to marketplaces, sellers and customers. It is therefore the express wish of online platforms to attach a unique EAN to each product. Therefore, if you purchase a barcode now, you immediately record basic information about your product (such as brand name, product description and photos). “

The demand for barcodes continues to increase. Also this year we see that trend, Corona did not throw a spanner in the works there. On the contrary, the growth continues

Maarleveld: “When you consider that products are scanned 10 billion times a day worldwide. Yes, everyone is at the barcode. The reality is that hundreds of thousands of different articles are renewed or supplemented every year. Then it is evident that the identification of products must be in order. In recent years, we have therefore seen an increase in demand for barcodes. This year we also see that trend, as Corona certainly did not throw a spanner in the works. On the contrary, the growth continues. “

Related Articles

Back to top button