Robèrt van Beckhoven also bakes at Westfield Mall

With this Unibail-Rodamco-Westfield adds a new experience store to the complex.

Master Boulanger Robèrt van Beckhoven opens his own bakery in Westfield Mall

The bakery will be part of FRESH, a part of Mall of the Netherlands with only restaurants and shops with fresh products. Visitors will soon be able to see for themselves in a 800 m2 course room and experience how artisanal bakery products are made. Construction of the concept will start in October 2020, to open its doors in Q1 2021.

In fact, the pandemic shows us how important it is to experience beautiful moments together

Robèrt van Beckhoven: “We are very excited to start realizing our boulangerie and patisserie. We think that the concept of seeing, smelling, tasting and offering the highest quality fits very well with Westfield Mall of the Netherlands and FRESH in particular. This is a place where we can really tell people and show what we do. Despite the COVID-19 pandemic, we still strongly believe in the project. In fact, the pandemic shows us how important it is to experience beautiful moments together. Baking, experiencing, enjoying and getting to know traditional products together. I am convinced that it will never disappear. “

Experience central

Visitors can see the team live at work, as well as participate in various tastings and courses. Of course, all homemade products can also be bought to enjoy at home. ‘We had known for some time that’ at Robèrt ‘would settle in Westfield Mall of the Netherlands, but due to a number of necessary structural changes to the building and then the outbreak of the COVID-19 pandemic, construction started longer keep waiting. We are very happy that preparations for the construction have started and we look forward to the opening in Q1 2021. The concept is a perfect addition to Westfield Mall of the Netherlands, where experience is central. We have also thought about this carefully. In this way, the store will have a glass wall, so that visitors can literally look in the kitchen of Robèrt and his team. We really expect to offer people a surprising experience with this, “said Teun Koek, Project Director of Unibail-Rodamco-Westfield.

Unibail-Rodamco-Westfield invests more than € 600 million to convert the outdated Leidsenhage shopping center into an international retail mall. With a floor space of 117,000 m2, Westfield Mall of the Netherlands will offer flagship stores of leading brands, shops of local entrepreneurs and a variety of trendy cafes and restaurants.

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