The corona pandemic significantly depressed beer sales in Germany: the breweries sold almost 303 million liters less in the first half of the year than in the same period last year.
Beer – The local breweries and beer warehouses sold around 4.3 billion liters of alcoholic beer and mixed beer beverages in the first half of this year, which was almost 303 million liters or 6.6 percent less than in the same period last year, as the Federal Statistical Office announced on Thursday. The German Brewers Association warned of cuts even after the pandemic restrictions ended.
According to the statistics office in Wiesbaden, domestic sales fell by 5.9 percent year-on-year to around 3.5 billion liters. According to this, almost 760 million liters were exported tax-free abroad or served as a house drink to brewery employees, which was 9.5 percent less than in the first half of 2019.
While exports to countries outside the EU only fell by 0.1 percent to 386.2 million liters, the volume shipped to EU countries shrank by 17.8 percent to 366.8 million liters.
The market has been recovering since the easing
“Closed bars and restaurants, canceled festivals and other major events caused a sharp decline in beer sales, particularly in April (minus 17.3 percent) and May (minus 13.0 percent),” the statisticians explained. The market has recovered since the restrictions were relaxed, and in June the brewers sold only 1.9 percent less.
The main managing director of the German Brewers’ Association, Holger Eichele, nevertheless saw the industry “in one of the most difficult years in its history”, individual companies had recorded sales declines of up to 90 percent in the past months that could no longer be compensated for.
Eichele warned of a sustained structural change in the catering trade that would change the German beer market: “Many pubs, bars, clubs and restaurants will have to give up. Many city centers are becoming emptier because people’s outgoing behavior is also changing. ”