It is a mobile game, to be played in eight European countries, filled with recent and historical audio and video moments. Former BBC commentator John Motson guides participants through 4 rounds of 25 questions. Tickets for Euro 2020 (so next year) are available for the winners per country.
Ruben Cusell, head of strategy & concept at Wefilm, says: ‘This is a special project for us, because of our big football heart. Coming up with the 150 football questions was also a party. ‘
Michael van der Pouw, lead digital engagement marketer at Just Eat Takeaway.com, adds: ‘As a football-loving company, we wanted to give fans the opportunity to experience a legendary football summer. This quiz has succeeded: enthusiasts can now celebrate football safely together, with their favorite snacks within reach. Game on! ‘
Wefilm is responsible for the concept, production and media strategy of the quiz. The digital production is in the hands of Superhero Cheesecake.
Play the quiz here.