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[podcast] Bas Hawinkels (Nestlé) on the use of influencers

For a brand like Nestlé, the question is not whether influencer marketing is used, but rather how. In this episode, Hawinkels explains why the type of influencer differs per brand and which brand uses real cat influencers.

He also shares what Nestlé is all about when using influencers, the importance of experimenting and why own influencers are so important.

Listen to previous episodes here.

Listen to the new episode below:

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