Sectors

Spar with sailing 1-person shop on tour in Friesland

In addition, water sports enthusiasts and recreationists can order their ‘boat shelves’ online, which are delivered the same day in the port by local Spar entrepreneurs.

First and only sailing convenience store
Ceo John van der Ent, together with weatherman Piet Paulusma, christened the Spar on tour in the Prinsentuin marina in Leeuwarden and traditionally wished everyone a safe journey: ‘This summer holiday Spar continues in personal convenience and local involvement. Because with this first and only floating Spar, we now also provide consumers with a quick breakfast, tasty lunch, healthy snack or easy meal on the water. ‘

Kick-off of the summer campaign
The floating Spar is the symbolic kick-off of the summer campaign that Spar started on July 13, 2020 on TV, online and in the store. Van der Ent: ‘Spar is the only shop that you as a Dutch tourist come across all over the world. We are truly unique in this! Because who didn’t shop at Spar during his holiday in Austria, Spain or Thailand? But this summer we will remain in our own country en masse. And so also in our own Spar. ‘

First and only sailing convenience store
That is why, according to Van der Ent, Spar is launching a new campaign aimed at those who stay at home, day trippers and holidaymakers: ‘Because Spar is particularly relevant in this summer period. Whether you drive past Spar express for breakfast on the way to the amusement park, climb the bike for a round of cycling and grab a healthy lunch at Spar neighborhood or Spar city or just end a nice lazy day at the beach with an easy meal from Spar enjoy. “

Leeuwarden, Woudsend and Franeker
The sailing Spar on tour was already in and around the Prinsentuin in Leeuwarden. After that, the convenience store sails even further with stops in Woudsend and Franeker. In the port of Franeker, the Spar on tour ends on July 19. “Not exactly an Elfstedentocht, but we are going a long way,” said van der Ent laughing.

1-person shop for 1.5-meter society
With the floating 1-person shop, Spar also responds to the new normal, according to Van der Ent: ‘There is only one of us outside who takes care of the supply and the door policy. Because only one person can shop inside at a time. Checkout is also fast, convenient and corona proof with the self-scan checkout. So we are completely ready for the 1.5-meter society. ”

Boat shelves ordered and delivered online
The CEO calls on all holidaymakers in Friesland to stop by the SPAR on tour: ‘Because we have delicious food and drinks for the road. In addition, we distribute bottle mail with which water sports enthusiasts and recreation seekers can order their “boat shelves” online from SPAR Leeuwarden, Woudsend and Franeker. These local entrepreneurs deliver those “boat shelves” to the ports. And if you visit SPAR Leeuwarden, Woudsend or Franeker, you will receive two free croissants and fresh orange juice on presentation of the message in the bottle post! ‘

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