Economy & Politics

Tsume wants to scale up

It is not a virus from China that will defeat the leader in high-end manga figurines. However, while the company is booming, Cyril Marchiol is struggling to find his financial backers. What transform the boss into a ball of energy.

Patrick JACQUEMOT

Patrick JACQUEMOT

It is not a virus from China that will defeat the leader in high-end manga figurines. However, while the company is booming, Cyril Marchiol is struggling to find his financial backers. What transform the boss into a ball of energy.

“I thought I was going to explode …” And in the mouth of Cyril Marchiol, it is not just an image as this Lorrain is constantly on the move. Confinement requires, the boss of the firm Tsume had to change the universe, to move away from his mangakas, his 3D computer graphics artists, his sculptors. Worse still: he especially enraged against this covid-19 come to stop net all his development projects. “We are the world n ° 1 in high-end manga figurine, in limited edition”, relates the man who made his passion a profession, and his business a success. From 1.4 million euros, its turnover climbed to 6.5 million in 2018, from more than 9.2 million last year …

And if 2020 promises to be a quieter year, 2021 should see Tsume’s activity jump. Already with the signing of new licenses allowing the company (based in Sandweiler) to add new heroes among the statuettes of the collections DragonBall, Naruto, One Piece, Sailor Moon, One punch man and other Fairy tail. Then by developing a new business model. “Imagine that today, a fan who orders a statuette must sometimes wait more than a year before being served. With a little more money, I can cut this time in half. As a result, attracting a lot more customers, while maintaining the same quality standards for our products. ”

For this, the heart of the war remains money. Also for months, Cyril Marchiol has been multiplying contacts with possible supporters. Private investors as well as institutional financiers who should have already secured a fundraising of around 3 million euros. The coronavirus has – alas – come to cool the heat. “Even the bankers who called me before to lend us money, no longer answer calls. Pretexting that the priority of their commitments goes to the safeguard of the companies in difficulty. ”

So Cyril Marchiol goes back to the fights. Ring the doors to get credits; crosses the path of ministers who can unlock some guarantees. Phew, the adventure may well continue. But no way to stop there. His experience in 2019, via crowdlending, had enabled him to collect € 400,000 in support (in eight seconds!) By grouping together a group of private lenders. “To raise another fundraiser of this type would strengthen the existing structure, to be able to bulge the torso after the damage of the covid. But above all, it will be like going from the video club to Netflix “, motivates the entrepreneur past master in the art of punch-line.

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Because, in the project, there is also a development track on the side of large distribution. No way to fall into the vulgar plastic doll, but Tsume intends to produce on a larger scale figurines sold beyond the only circle of experienced geeks, hardcore collectors (currently, a statuette can cost up to 1.500 €) and those who frequent the brand’s website or boutiques in Paris, Dubai or soon Barcelona.

To conquer this new market, again, raising funds is essential. “Prepaid customers are more complicated on this kind of product, so we need a lot more equity to launch the machine.” Hence Cyril Marchiol’s wish to open a fund that will allow him to participate in this new takeoff of the team that has become a world reference and to support the success of Goku, Luffy, Naruto and all the others. .

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