The corona crisis worries young people about the future – but often only temporarily. “The willingness to change among young academics fell so drastically in March and April that one has to speak of a real fear reaction,” the market research company Trendence stated. By mid-June, however, this had changed remarkably quickly. Many candidates are therefore looking a little more positively into the future and are definitely looking for new employers. The enthusiasm with the companies seems to be limited among the youngsters.
Almost one in four is dissatisfied with the company
According to its own statements, Trendence asked over 19,000 young professionals between October 2019 and March 2020 about their preferred employers and career plans. Academics with a maximum of 15 years of professional experience were allowed to participate. According to the study, more than three out of four (77 percent) of those surveyed were satisfied with their current employer. But two years ago, almost 84 percent of them could say that. “The most frequently cited reasons for the burgeoning dissatisfaction are poor management style, too low a salary and too little appreciation from colleagues,” said Trendence.
Many junior staff should therefore be motivated to look for a new job. According to Trendence, 13 percent of those surveyed were again actively looking for a job in May (six percentage points less than in February). However, approval ratings have also dropped for most potential employers. The minus was particularly clear in the automotive industry, which traditionally attracts a particularly large number of young academics.
According to the survey, most young professionals would prefer to work at these companies
@imago images / ZUMA Press
# 10 McKinsey
McKinsey was ranked tenth among the top employers in 2020 by young professionals. When asked “Which employers from the industry would you most likely apply for?”, 5.83 percent of those surveyed named the management consultancy. That was 1.08 percentage points less than in the previous year. McKinsey therefore slipped a place. According to the company’s own clients, 27 of the 30 DAX companies are listed. The management consultancy put the competitor BCG in eleventh place (minus three places).
@imago images / IP3press
# 9 Airbus
Airbus displaced McKinsey from ninth place in the ranking. The largest aircraft manufacturer in the world increased its survey result slightly by 0.20 to 5.99 percent. The company with many European locations was able to improve its position.
@imago images / Lackovic
# 8 Fraunhofer Society
The Fraunhofer-Gesellschaft claims to be the leading organization for application-oriented research in Europe. It improved by three places to eighth in the employer ranking among young professionals. 6.00 percent (plus 0.28 points) of the respondents would like to work here. The Fraunhofer-Gesellschaft was involved in the development of the Robert Koch Institute’s Corona Warning app.
@imago images / Steinach
# 7 Siemens
The survey values for Siemens fell from 7.55 to 7.08 percent. The group was nevertheless able to maintain its seventh place.
@imago images / Lackovic
# 6 Google
Young professionals prefer German companies. With seven representatives, they dominate the top 10. Google is the foreign company with the highest survey values in sixth place. The Internet giant came to 9.09 percent, holding sixth place. Google stood out in other ways. The US group achieved the highest growth in the top 50 with plus 0.76 percentage points. ARD followed in second place with plus 0.72 percentage points (24th place).
@imago images / Lackovic
# 5 Daimler / Mercedes-Benz
The approval rate for Daimler and the Mercedes-Benz brand fell by 1.72 percentage points to 9.14 percent. So it went down one place in the ranking. That doesn’t sound dramatic. However, no employer has lost as much in absolute numbers as the Stuttgart-based carmaker.
@imago images / Aviation-Stock
# 4 Porsche
The automotive industry has generally lost popularity among young people. Like Daimler, Porsche slid below the ten percent mark. The approval rating fell by 1.24 to 9.60 percent. However, only three of the ten top-rated companies were able to improve their earnings. That’s why Porsche went up one rank despite the minus.
@imago images / Imaginechina-Tuchong
# 3 Audi
Audi is the first company that at least one in ten respondents would like to apply for. The approval rate fell from 11.91 to 10.78 percent. That was the slightest decline in the top 5. The car company also finished third in 2019.
@imago images / Arnulf Hettrich
# 2 Bosch
The top trio has remained the same this year. 11.18 percent of the survey participants would like to work for the Bosch Group. That was 1.38 percentage points less than in 2019.
@imago images / Shotshop
# 1 BMW Group
BMW continues to enjoy the best reputation among young workers. 12.21 percent of those surveyed would most likely apply to the car manufacturer. In 2019, that was still 1.55 percentage points more. BMW was the largest drop in the top 50 after Daimler.