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Auto.nl turns bus shelter on Amsterdam’s Rembrandtplein into temporary location ‘OV-shippers’

In this way, travelers can order a car from public transport within a few minutes. With this playful action, the company wants to offer a quick and easy alternative for public transport avoiders. The car webshop saw the purchase of used cars, in particular by people who no longer want to travel by public transport, increase by 93% in recent months.

“Despite the fact that most measures for travel by public transport have been lifted, we still do not see a decrease in the demand for cars, people still prefer the comfort and safety of their own car despite the relaxation,” said Martijn Bovée, general manager from Auto.nl. The company that was one of the first to start selling cars online was looking for a way to trigger those doubting public transport passengers in a striking way and to meet the increasing demand for other transport. Recent research * by the trade association Bovag shows that more than half of public transport passengers choose alternative transport. 57% indicate that they travel more by car.

Attack on public transport avoiders
With the campaign #zorgheldenauto, Auto.nl already helped 700 care providers in 3 months of free transport as an alternative to public transport. When, after these three months, a number of health care providers still indicated that they did not want to travel by public transport, the idea was born for a campaign aimed at public transport avoiders. By working together with Mannenmedia for purchasing and with Sage + Archer for technical development based on the concept and design of auto.nl, the ‘Order your car in public transport’ campaign was developed in a very short time.

“Just order your car on public transport”
By means of a large touchscreen in the bus shelter on the Rembrandtplein, travelers waiting for public transport can order a car within minutes. The order process in the bus shelter is a one-to-one translation of the ordering process on the website, fully digital. Customers can order a car online via the website, after which it will be delivered to their home for free. This is no different in the “temporary establishment” on Rembrandtplein.

Tim Markestein of Sage + Archer: ‘Auto.nl has challenged us to get the most out of a digital out of home creation on a technical level. With HTML5 we were able to combine complex user interactive flows, various API links, dynamic price combinations and the design of auto.nl into one great creation. For example, HTML5 for digital out of home in the Netherlands has suddenly become a lot more mature. ‘

The temporary Auto.nl point of sale is open until July 15, 2020. Watch the video about the temporary location below.
(PvWK)

About Auto.nl
‘Auto.nl launched a webshop in 2017 with the Thuiswinkel Waarborg quality mark for new and used cars. As part of the Louwman Group, the scale-up has everything to facilitate sales and service. Private lease and other financing are among the many options. The Louwman Group started as a family business in 1923, soon started importing Dodge from America and is now one of the most important companies in the Dutch automotive sector. auto.nl is a subsidiary of the Louwman Group. ‘

(source: Auto.nl)

* Market effect study among 1,185 consumers commissioned by BOVAG (June 2020)

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