Technology brands EDM, Human Inference, LynqID and GeoMarktprofile come together in a new group called The Data Agency. The group must facilitate knowledge sharing and take over part of the management of the brands.
Photo: Frank de Beun, CEO of The Data Agency.
The Data Agency, with Newport Personal-Financial.com as the majority shareholder, wants to be at the ‘forefront of data innovation’. The intention is that more brands will join the group in the future. The brands in the group work for Etos, Renault, Dynamo Retail Group, Kees Smit Tuinmeubelen and Moneyou, among others.
Due to the increasing complexity of the world of data, the group wants to make it possible for these brands to focus more on their core qualities and the associated customer demand. The Data Agency must facilitate knowledge sharing and take over part of the management of the brands. The brands act autonomously and work together where possible.
Frank de Beun, CEO of The Data Agency, says: ‘We want to give our customers an edge and are therefore open to new technologies and developments. For our brands, this means that they must be given room to grow within their specialization. We can now offer them that. In addition, we make it easier for new brands to join and accelerate their growth. ”