Sectors

NaturNes Bio (Nestlé), Thrive and BartsBoekje launch KidsToGo.nl platform

Natural Parenting
NaturNes Bio (www.naturnesbio.nl) offers organic snacks, snacks and meal pots for at home and on the go; everything for babies, toddlers, toddlers and preschoolers.

Willemijn Sanders, Digital Brand Marketer of NaturNes Bio: “From the vision”Natural Parenting“our brand wants to inspire and stimulate parents to continue doing fun things. Because as a new parent, you are not suddenly completely different, simply because you have become a father or mother. You are still yourself, with the same interests. You want to eat out, “or traveling to a festival – best of all, now with your baby! We were looking for a way to communicate this.”

Insight
Research shows that the current generation of new parents want to continue to live their lives as they did before they had children. They integrate children into their lives, instead of adapting their lives to parenthood. Josine Pelleboer, involved as a Creative Content Consultant at agency Thrive: ‘A survey on Instagram shows that 83% of parents want to go out, but are not sure what to do with their kids. Based on the brand vision and insights, our media agency Thrive developed the platform concept “KidsToGo.nl”. In this way NaturNes Bio can play the relevant role to inspire and facilitate parents with tips and hotspots for you and your children. “

Content partnership
In BartsBoekje.com, the successful travel and lifestyle platform, the perfect partner was found to fulfill this idea and reach the target group. Bart knows better than anyone what the hip hotspots are and what is fun to do.

Maartje Diepstraten, founder of BartsBoekje.com: “For almost ten years now, we have been writing on BartsBoekje.com about eating, drinking, sleeping and more – in short, the good life. Now that I have a child myself, my readers have grown with me and it feels logical to write about the same “the good life” but with kids. “

KidsToGo.nl by BartsBoekje and NaturNes Bio
‘Kidstogo.nl is a fact, take a look at the platform and you will find the best and hippest tips for parents, collected by BartsBoekje. That one really nice coffee shop, that fine restaurant where your kids are well looked after, that hotel that is really nice and convenient to go with your child, terraces that are kids proof … So Kids To Go, a new and fresh platform full of inspiration and tips for today’s parents. During the soft launch in May, more than 15,000 visitors have already visited the platform, ‘explains Josine Pelleboer.
(PvWK)

Credits

Client: Marlous Reijs, Willemijn Sanders

Office: Thrive – part of IPG Mediabrands & UM Studios

Account: Merel Koster

Strategy: Laurens van der Hulst

Strategy & Concept: Josine Pelleboer

Media: Marleen de Jonge

Partner: BarstBook – Maartje Diepstraten

Photography: Emma Peijnenburg

About IPG Mediabrands
IPG Mediabrands is the global media holding company that includes all Interpublic Group (NYSE: IPG) media companies. In the Netherlands, these are full service global agencies UM, Initiative and Thrive, the online marketing brands Reprise and bGenius and the full service social and content agency Yune. Specialist labels in the Netherlands are MAGNA (buying and planning), Matterkind (addressable), Orion (trading & capital), Rapport (OOH specialists) and Mediabrands Marketing Sciences (data, research and tech specialists). ‘

(source IPG)

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