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Talpa Network Creative invents marcom new Unilever brand B-Better

Joost Houben, marketing director Refreshment Unilever: ‘The launch of B-Better in the Netherlands is an important step in the expansion of our responsible drinks portfolio. We chose to launch B-Better in the Combiblock packaging because of the lower CO2 emissions of this suit. That is why we are extra proud that the suit is completely central to the TV commercial that Talpa Network Creative has made for us. ”

With the B-Better packaging, Unilever makes a statement, writes MarketingReport: ‘packaging has an impact on the environment, it is important to keep that impact as low as possible. In the campaign, made by Talpa Network Creative, the main role is logically reserved for the special packaging. The story of B-Better is told through ingenious origami animations. ‘

Wouter van der Pauw, creative director Talpa Network Creative adds: ‘B-Better packaging is better for our planet. It was therefore a no-brainer for us that the campaign is told from this packaging. In addition, with a brand introduction it is of course important that the consumer immediately grabs the mark. ”
(PvWK, sources: MarketingReport and TPC)

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