In the past decade, Procter & Gamble has won 7 Grands Prix, 1 Grand Prix for Good, 3 Creative Effectiveness Lions, 2 Titanium, 49 Gold, 4 Glass, 77 Silver and 100 Bronze Lions, Cannes Lions argues for the choice. With that, the FMCG group, which has sometimes been criticized for its functional product advertising, which has become considerably more appealing and creative in recent years, is rightly ranked worldwide in terms of Lions. Not bad.
Zoo with medals of honor
“P&G has worked with humor and dedication throughout the marcom on social and environmental issues everywhere,” said Cannes Lions. Marc Pritchard, Chief Brand Officer, Procter & Gamble, who has often spoken at the Palais des Festival and now receives the Decade Prize, responds: ‘It is now just as important to continue to use our voice and creativity as a force for good, a power for growth and a power for change. On behalf of all of our P&G brand builders and creative partners: we feel humble and honored to be recognized as the Lions Brand Marketer of the Decade. “
The Cannes Lions organization surprised in the week that knowledge, drink and prices are normally shared with the Cote d’Azure with the ‘The Lions Creativity Report of the Decade, with which the feeling comes to you a bit. Winning agencies have been designated for each continent. Click here for the full report.
Brand Marketer of the Decade (2010-2020)
1st place: Procter & Gamble
2nd place: Nike
3rd place: Volkswagen