This year the jury, consisting of representatives of Albert Heijn, Jumbo and Superunie, has nominated sixty-three innovative brands for a FoodAward. Eleven of these have won prizes. Hands Off My Chocolate is the only chocolate brand to have won a FoodAward. FoodPersonality about Hands Off My Chocolate during the presentation, which had to take place digitally this year due to the corona crisis: “The next winner is distinctive and so delicious that you just can’t stay away from it!”
Above average many consumer votes
An important part of the FoodAwards is the opinion of the consumer. This year, a total of 15,000 online votes were cast on the nominated brands and Hands Off My Chocolate has received above average votes, according to FoodPersonality.
Cum laude appreciation of the 2020 jury of experts
However, a high consumer rating does not guarantee a FoodAward. Only the introductions that score well in all areas – margin, turnover rate, distinctive character, innovative content, etc. – are eligible for an award. The jury examines all aspects and ultimately decides which brands are rewarded with an award. The jury – which this year consisted of Thomas Douqué (Superunie), Joep Schaft (Jumbo) and Jort Scholten (Albert Heijn) – ultimately awarded Hands Off My Chocolate with a cum laude rating.
Founder Hands Off My Chocolate Kitty Smeeten: “We are very proud that we, as a young, new A-brand, receive this appreciation from both the consumer and the professional jury. Our mission is to bring innovative, fair and above all super tasty products to the market. Winning this award confirms that we are well on our way to conquer the Netherlands with our tasty chocolate bars. “
About Hands Off My Chocolate
Hands Off is made from fair trade cocoa. In addition, Hands Off supports the Cocoa Horizons Foundation. This independent non-profit organization supports cocoa farmers and thus their community and nature in Ivory Coast, Ghana and Tanzania. The cocoa farmers learn how to grow their cocoa in a sustainable way through on-site training and education. In addition to various training courses to get more out of their land, the farmers also receive a premium price for the cocoa beans. Cocoa Horizons works with 151 cooperatives in West Africa. More than 135,000 farmers have already joined these cooperatives. By working with so many farmers, a lot of impact is made.