‘Jumbo abandons Hema’

The battle for Hema is in full swing. Family business Jumbo, an ideal candidate that Hema already works with, however, quits the race in advance. In the meantime, Hema and Groupe Casino in France are announcing to further expand their partnership.

Despite extensive cooperation, supermarket chain Jumbo is not interested in taking over Hema. That says cfo Ton van Veen in conversation with The Financial Telegraph. ‘We are very interested in the future of Hema, but certainly not as an owner. We are following the situation with great interest. It is a beautiful company with a huge history and it is a pity to see that over the years the company has become a plaything for financial parties, ‘says Van Veen. Read on here.

Hema (photo) and the French supermarket company Groupe Casino meanwhile report to collaborate even more intensively. Both companies will ensure that even more French consumers can buy Hema products at their supermarket across France. This year, 40 Hema shop-in-shops will open hypermarkets and Casino supermarkets in Géant Casino. Part of Hema’s non-food range will soon be available in eighteen Casino stores. Everything can be found here, from a Hema party hat to bicycle saddle. This step is in line with Hema’s strategy to grow from a retailer into a global brand, Hema reports. Another 22 Hema shop-in-shops will be opened in the autumn in a Casino hypermarket.

From Paris to the rest of France
In 2009 Hema took its first step on French soil with a first store in Paris. Hema has since opened 76 stores across France. Since September 2019, the Hema range has also been sold in 66 Franprix stores in and around Paris. Franprix customers have responded enthusiastically to Hema’s offer, according to the partners. “By working with Géant Casino hypermarkets and Casino supermarkets, Hema ensures that its range is even more widely available in France, even in areas where Hema is not currently located.”
(PvWK, sources: Hema and DFT)

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