IRI expects € 2.9 billion in supermarket turnover growth in 2020

Driven by the COVID-19 sales impulse for supermarkets in recent months, the growth figure from weeks 1 to 23 (2020) is now at 9.2% compared to the same period last year. “We expect the growth figure to be relatively high in the summer as well, as more people will spend their holidays in the Netherlands than last year, but that growth will slow down afterwards,” said Hans Huttenhuis, senior Strategic Insights Analyst Retail at IRI Netherlands. One of the causes of the declining growth in supermarkets is that more consumption and recreation has taken place outside the home and the economic prospects are less rosy.

After calculating on the basis of current and historical supermarket sales, IRI forecasts a growth of 7.2% for weeks 1 to 52 of this year. Including the 53rd week that counts in 2020, this even means a growth of 9.2% compared to 2019.
(PvWK, image: Serpstat /Pexels)

About IRI
IRI Netherlands is a leading provider of market information, market insights and consultancy services in the field of FMCG and Retail. In addition to market data, IRI also provides advice, Shopper studies and Analytical studies, with the ultimate goal to help our customers grow in a challenging market. More information can be found at There you will also find various reports that can be downloaded for free. ‘

(source: IRI)


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