Carrefour and Google launch voice shopping

The French consumer who now sighs ‘Ok Google, I want to do my shopping’, can now pass on his or her shopping list to Carrefour, simply by dictating the required products – generally, by brand name or by specific product name – to the Google Assistant. For that, they must have an Android device, reports “The Google Assistant converts the shopping list into an order, taking into account the preferences and purchase history of the customer in the proposals. The voice assistant also automatically takes into account the best available prices and which articles sell best in the Carrefour webshop. ‘

The use of ‘voice’ as an extra channel is growing rapidly, according to the initiator: speech technology would already be used by 46% of the French. Outside of France, Jumbo, Albert Heijn and Colruyt previously started using Google Assistant’s speech technology, according to the specialist medium.
(PvWK; source:, photo: Andrea Piacquadio, Pexels)

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