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[podcast] Crunch # 25: Olaf van Gerwen on the ins and outs of the world’s best food porn

Van Gerwen works for global brands such as McDonalds, KFC and Heinz all over the world.

How can you capture something as abstract as taste? How do you make a dish look crispy, creamy or dazzling?

And without all commercials looking alike? That is very well possible if you have your own “culinary identity”, argues Olaf. Listen for yourself!

(PvWK)

Crunch is a co-production of food journalist Marcus Polman in collaboration with MarketingTribune and Het PR Bureau.

LISTEN TO THE LATEST PODCAST BELOW


Two visuals from the practice of Chuck Studios

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