As a rapidly growing retail organization in the two-wheeler sector, Dynamo Retail Group provides an extensive service package for over 830 stores. In order to continue this growth, Sieta Hoekstra (photo) has now been appointed as marketing manager.
Hoekstra started her career in IT as a communication manager. After a few years she switched to Ster. Here she has held various marketing communication positions; from communication advisor to marketing communications manager. For the past two years, she has been responsible for marketing at DVJ Insights. As of June 1, Sieta, together with the marketing, communication and store design team, is responsible for the development and implementation of the marketing strategy of the various store formulas of Dynamo Retail Group.
With the arrival of Sieta Hoekstra, Jeroen Schrijver will fully focus on the further development of new services for Dynamo Retail Group, the retail organization reports.
About Dynamo Retail Group:
‘As the fastest growing retail organization in the two-wheeler sector, Dynamo Retail Group provides an extensive service package for more than 830 stores in the Netherlands, Belgium and Germany with the formulas Bike Totaal, Profile’ de Fietsspecialist ‘and Dynamo Retail Service. More info at: www.dynamoretailgroup.com ‘.