Content marketing in 2020: research into approach and budgets

Central question in the research: does the division between content creation and content distribution shift over time? Sub-questions are:

  • To what extent are companies in the Netherlands engaged in content marketing?
  • What are the goals of content marketing in 2020?
  • How is the budget for content marketing used?

Participation in the study takes 5-7 minutes and is possible until Tuesday June 30 via this website.

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