The product range is said to be expanded with advanced and tailor-made solutions with the acquisition. The company thus strengthens its position in a consolidating market.
Measuremail and Tripolis Solutions continue together as Tripolis
The first step to achieve this is to merge Measuremail and Tripolis Solutions into one company: Tripolis. The merger will give the new Tripolis more power to grow its own email marketing automation platforms faster and to further improve the quality of its services and services, according to Spotler. The merger was completed at the end of May and the day-to-day management of the combination is in the hands of Bram Smits (former CEO of Tripolis Solutions) and Bart Vossen (formerly Managing Director of Measuremail).
The acquisition of Measuremail and Tripolis Solutions is an important step in Spotler Group’s growth strategy. Together with companies that are already part of Spotler Group, Spotler Nederland, Spotler UK and Flowmailer, Tripolis will work on solutions in areas such as artificial intelligence (AI), data management, automation and transactional email communication.
Marc Schussler, member of the Spotler Group board: “We are incredibly happy to add Tripolis to the Spotler Group. We see that the market is consolidating and competition from international players is increasing. By joining forces, we offer a combination of high-quality and innovative solutions with which we can serve a wide range of customers. This gives us the opportunity to respond even better to market demands, to strengthen our competitive position and to achieve further growth. “
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