The brand campaign will be activated this week in the most important markets for VanMoof, namely the Netherlands, Germany, France, UK, US and Japan. In addition to the TVC, there will also be communications via OOH and online. VanMoof does not work with an advertising agency and does its marketing in-house as much as possible. For the elaboration of this campaign, we collaborated with creative partner Builders Club. DCMN has recently become the media agency.
In addition to the branding tvc, there will also be communications via OOH and online.
Karlijn Marchildon, director of Communications & PR at VanMoof: “Until now, our marketing and advertising focus has only focused on online marketing. Because it is easily scalable with our relatively modest media budget and our international focus. VanMoof is growing fast. From 2018 to 2019, we quadrupled our sales from 10 to 40 million. This year we will have passed the 40 million turnover within 6 months and we will count on the 80-100 million turnover for 2020. We are a start-up and are now at the point of maturity and that also includes longer-term branding. “
The campaign follows Marchildon following the successful launch of the new electrified VanMoof S3 & X3 in April this year.