His son can also go there in ‘HetHuis’. Levi is now a veteran of marketing, communication and media. He has been SVP Marketing & Media at Ahold since 2012. A milestone was that he introduced AH Basic at Albert Heijn. He found that the quality of Euroshopper did not always meet the AH standard, he said in an explanation. In his AH career, the brand man Levi advocated quality. Levi about that at the time in the personnel magazine Ahá: “My first ambition is to get the real taste back in the Netherlands.” Meanwhile, the pay off of AH (‘That’s the good thing about Albert Heijn’) seems to have derived from this.
“He personally tastes the sausages before they go into the shops at Albert Heijn,” Distrifood wrote. “Anyone who follows Levi in his career will see a man who thinks that a brand should tell a story that should be effective, measurable and noticeable, and that it should be long-term. Price is at most a good precondition for this. “
Alfred was a member of the board of Swocc from 2009 to 2013.
After studying Econometrics and Economics (Business Administration, Marketing), he worked for Procter & Gamble for 12 years in a variety of marketing, media and sales positions. Alfred founded 3MO in 2000. This consultancy advises a large number of marketing-driven organizations to make marketing and media plans more effective and efficient. Alfred returned to the advertiser side in 2012 with Albert Heijn.
In 2005 he received the Coq d’Honneur for his contribution to the communication profession. In addition to his work for Hethuis, Levi remains active in the profession as chairman of the Effie jury. In addition, he has several supervisory board memberships (including as chairman at VGZ) and he does projects on the interface of marketing, media and commerce under the company name Heelal BV.