Economy & Politics

PodcastDigitalization in the craft sector is still “a big board”

Claudia Frese heads the Myhammer artisan platform
Claudia Frese heads the Myhammer artisan platformMyhammer

Artificial intelligence, blockchain or social bots – the future is digital. But how digital is Germany? In the podcast “So techt Deutschland” the best digital experts provide insights into the tech scene.


Many Germans use the corona crisis for renovation work. This is also noticeable in the craft. “It is incredible, we are really overrun,” says Claudia Frese, head of the online platform Myhammer. In April alone there were around a third more orders than in the previous year. In May it was 50 percent more than a year ago.

Still, it was not always easy for the platform. The company has long been in the red. Five years ago, Frese took over the management of Myhammer and started a new course. “I would think we have built the platform five times now,” says Frese.

There were also starting difficulties within the industry, many craftsmen were difficult to convince of digital concepts. “The craft is a regulated market in Germany,” said Frese. In the beginning, Myhammer therefore “got pretty much on the nose”. Even today, the topic of “digitization” is still “a thick board” in the industry – even if there are some starting points for digital change in craft businesses.

However, digitization is even more urgently needed for offices and authorities. Frese believes that they have not yet been digitized at all. “How should people who work completely analogously understand which regulations are relevant for platforms?” Only if authorities developed forward could they understand what digitalization means.

In the new episode of “So techt Deutschland”, Claudia Frese explains what she hopes for from a digitization surge and what role women play in her company.


All episodes of “So techt Deutschland” can be found in the n-tv app, Audio Now, Apple Podcasts, Deezer, Soundcloud and Spotify. You can use the RSS feed for all other podcast apps. Take the feed URL and simply add “So techt Deutschland” to your podcast subscriptions.


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