The reason for the collaboration is the increased reputation for vulnerability in the food industry.
Social developments, increased health risks, scandals and more legislation are putting pressure on the reputations of brands and organizations in this sector. Food companies that do not meet the highest (hygiene) standards are increasingly coming under fire from consumers, employees, activists and the media, according to KTBA and IVRM Reputation. According to the combi, the cooperation between these two bodies must ensure that food companies remain in control of their reputation.
In their own words, KTBA and IVRM Reputatie advise food companies broadly and with the right expertise. ‘Think of custom scenarios for testing the recall procedure, a special risk analysis for reputation management and workshops for (re) positioning of a brand or company.’
Reputation as a fixed routine
Jacob Schilstra, Director of Business Development at KTBA: “The experiences and expertise of KTBA and IVRM Reputation are a unique combination with which we guide companies to make reputation management a permanent part of their daily routine and to integrate it into the management system. This is important in strengthening your reputation, in order to prevent reputation damage and to respond to the expectations of all stakeholders. “
Goodwill on the balance sheet
Maarten Halsema, managing director of IVRM Reputation: “Reputations of brands and companies are important, but also vulnerable, within the food sector. Reputation is about the performance of your organization, the culture, your knowledge leadership, communication and especially your relationships with specific stakeholders and target groups. Food industry companies that continuously strengthen their reputation are more resilient in times of crisis and increase goodwill on their balance sheets. “
(PvWK, image: Miguel Á. Padriñán, Pexels)
About KTBA a Mérieux NutriSciences Company
‘KTBA supports its customers with innovative, risk-mitigating and process-optimizing services and tools that make the world a little (food) safer. KTBA is a strategic sparring partner in the field of high-quality Quality Assurance and Business Assurance services in the food and consumer goods industry. KTBA serves its customers in the Benelux and beyond from its offices in Kaatsheuvel, Antwerp and Roeselare (www.ktba.nl). ‘
About IVRM Reputation
IVRM Reputation increases the reputation value of brands and organizations. We ensure that our clients build their visibility, authority and position of influence with measurable results. As a result, their knowledge and skills benefit stakeholders and society. With offices in Bussum and Brussels, IVRM achieves the reputation goals of its clients in the Benelux. See also: www.ivrm.nl. ‘