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BSH Group chooses Maze-One

BSH Group, producer of household appliances, has appointed Maze-One as a partner on the recently opened Amazon.nl after a pitch.

Household brands such as Bosch, Siemens, and Neff belong to the portfolio of the BSH Group. Maze-One is one marketplace agency that helps brands to be successful on Amazon and Bol.com, among others.

Maze-One will initially support BSH with consultancy, content and keyword optimization on Amazone.nl and setting up and maintaining the customer journey. Advertising will not be offered on Amazon until the second half of the year.

Fleur van Dullemen, head of marketing at BSH, says: ‘Our products are increasingly being bought online. The customer journey for those products online must therefore be good. We want to implement the high standard that the consumer of our brands is used to across all channels, including Amazon.nl. Maze-One helps us to start the collaboration with Amazon and supports us in optimizing the product presentation. ‘

Image from the BSH Group website.

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