The organization is also removing financial barriers: three (free) cases and talents in the eight different categories can be registered on programmaticawards.com until Friday 5 June.
Wendy Pouw, director of IAB Netherlands, says: ‘The corona virus is gripping the entire world. Our industry is also facing an enormous task. But there is also much to be proud of. And that, being proud of and celebrating our profession, is what the Programmatic Awards ceremony stands for. That is also the reason that we choose to just keep the party going. We make a virtue of necessity and take advantage of this situation to design the price digitally. ‘
The exact form of the digital Programmatic Awards will be announced at a later date. In the meantime, cases can be submitted here until June 5.