The partnership aims to innovate in manufacturing and supply chain processes, in addition to exploring renewable materials sources, resulting in creating the lowest carbon footprint ever recorded for a sports performance shoe.
To achieve this goal, Adidas and Allbirds will open the doors of sustainable innovations to each other and unlock the opportunity to set a new industry standard in the fight against climate change.
“Our brands don’t just want to participate in the sustainability conversation, we want to remain catalysts and makers of substantial improvement,” said James Carnes, VP of Adidas Brand Strategy. “The recent advances our brands have made in the name of sustainable innovation have made it perfect created momentum for this collaboration to influence industry practices.
“There is an urgent need to reduce our global carbon footprint, and this mission is bigger than just Allbirds or Adidas,” said Tim Brown, co-CEO of Allbirds, “Whether we realize it or not, this is a race we all run on the same planet and it is one that surpasses the daily competition of individual companies. I hope this collaboration will set an example for others as we strive for a more sustainable future without CO2 emissions. ”
Everything has an ecological footprint: the production of a product emits carbon dioxide (along with other greenhouse gases), which contributes to climate change. To create a product with the lowest possible carbon footprint, the collaboration will explore innovations across the supply chain, from material choices to production facilities and transportation methods that use renewable energy and fuels. Currently, the average running shoe has an ecological footprint of approximately 13.6 kg of CO2.
“As we prioritize the planet, we remain committed to improving the athlete’s experience,” says Carnes, “which means that the end result shouldn’t compromise on athletes or the planet.”
The project aims to create a sports shoe that meets Adidas performance standards, which are among the strictest in the industry. To ensure we keep ourselves to the highest standards, the shoe’s carbon footprint is analyzed using the Allbirds life cycle analysis tool, which measures end-to-end CO2 emissions.
“Our great hope is that this partnership will encourage other people to share their best ideas and research so that we can work together in the struggle to live more sustainably,” said Brown. “This is an issue that will not be solved by one company alone.”
Adidas has pledged to cut its carbon footprint by 30% by 2030 and achieve carbon neutrality by 2050 as part of its End Plastic Waste initiative. Allbirds’ ‘Tread Lighter’ program represents its continued practices to measure and reduce emissions across the company, offsetting anything that remains to maintain a 100% carbon neutral business.
For more information about Adidas’ End Plastic Waste initiative, visit here. www.adidas.com/sustainability. Visit this link to learn more about Allbirds’ “Tread Lighter” program and the company’s CO2 reduction initiatives.