Economy & Politics

Most important Stuttgart trade fair canceled

Messe Stuttgart managing director Roland Bleinroth expects a clear announcement from the state government when trade fairs can be held again in Baden-Württemberg. Photo: Lichtgut / Max Kovalenko


Crisis in the auto industry and among machine builders: The AMB, Stuttgart’s top-selling trade fair for metalworking, has been canceled due to the corona-related economic downturn. However, there are still a few trade fairs scheduled for autumn – if the state government is involved.

Stuttgart – Messe Stuttgart is canceling its traditionally most important and most profitable trade fair. The AMB is one of the world’s largest trade fairs for metalworking. According to Messe Stuttgart, 1200 exhibitors for machine tools and precision tools had registered for the event, which was to take place from September 15 to 19.


Exhibitors see no basis for an AMB 2020

According to Roland Bleinroth, managing director and spokesman for the management of the Landesmesse, the cancellation is primarily due to economic reasons as a result of the corona pandemic. This would have resulted in discussions with exhibitors who, given the upheavals in the automotive and mechanical engineering industries, were in an economically difficult environment, as Bleinroth explained in an interview with our newspaper. “The exhibitor survey conducted by Messe Stuttgart clearly showed that there is no adequate basis for an AMB trade fair this year,” said Bleinroth. With the cancellation, the fair wanted to “end speculations about the feasibility of AMB 2020”. “With all the requirements for hygiene, maintaining distance or limited travel options as well as the current general economic conditions, an AMB as we know it cannot be implemented this year,” said Bleinroth.

The next regular AMB is scheduled to take place in Stuttgart from September 13 to 17, 2022. This is welcomed by the exhibitors and participating associations, who say they are betting on a successful trade fair under regular conditions in two and a half years. Messe Stuttgart does not want to do without an AMB event in autumn. An AMB forum is therefore planned for the first time from 14 to 18 September, including lectures.




Fair demands positive signals from the state government

Bleinroth is already looking ahead. Because in autumn there are still a few trade fairs to be held in Stuttgart, including those for the baking and butchering trades. “The exhibitors scratch their hooves,” said the managing director. Therefore, the trade fair finally needs a statement from the state government when trade fairs can be held again in Baden-Württemberg. In Bavaria, for example, this should be possible again from September 1st. Bleinroth fears that congresses and other events for which the Stuttgart exhibition halls would be rented are moving to other federal states. External events account for a third of the business. Messe Stuttgart does not say anything about the turnover of individual trade fairs, but Bleinroth puts the damage at a medium double-digit million sum until September. So far, more than 40 trade fairs in Stuttgart have been canceled.

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