Economy & Politics

Podcast restraint is no justification for lack of courage

Josef Brunner, founder, investor and Relayr boss, knows from his own experience that courage and risk are part of founding a company
Josef Brunner, founder, investor and Relayr boss, knows from his own experience that courage and risk are part of founding a companyRelayr

Artificial intelligence, blockchain or social bots – the future is digital. But how digital is Germany? In the podcast “So techt Deutschland”, the best digital experts provide insights into the tech scene.


The first foundation is always a challenge. Josef Brunner, founder, investor and CEO of the sensor technology company Relayr, had to experience this firsthand when he founded his first IT company, a security company, at the age of 16. “I would already sign that the hardness led to it,” he says.

Although the family bakery was on the verge of the advance of baking machines, his parents got him the starting capital of 3,000 marks. Two years later, Brunner was able to return the favor. He gave his parents their own house where they still live today. “It still affects me emotionally,” says Brunner.

Germans are the chief concern in the world

Today he is considered one of the digital pioneers of the Federal Republic, helping other founders and companies to digitize. “Digitization and the Internet of Things” are areas that are teeming with confusing “buzzwords”, says Brunner. “If I were now a corporate manager with responsibility for more than 10,000 employees, I would understand a certain degree of reluctance.”

But restraint is not a justification for lack of courage. Brunner believes that the Germans are still the world’s chief concern. While in the Anglo-Saxon world the main focus was on potential, in Germany the focus was too much on the hair in the soup. Both are important, says Brunner. He knows from his own experience that success always involves a certain risk.

In the new episode of “So techt Deutschland”, he explains why there is no shortage of capital in Germany and what Josef Brunner is looking for in his investments.


All episodes of “So techt Deutschland” can be found in the n-tv app, Audio Now, Apple Podcasts, Deezer, Soundcloud and Spotify. You can use the RSS feed for all other podcast apps. Take the feed URL and simply add “So techt Deutschland” to your podcast subscriptions.


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