As a result, many people and companies often no longer see the forest through the trees and sometimes work with outdated strategies.
I recently came across this handy infographic on the Digital Ducats site. It is a handy overview with practical tips and current strategies that you can implement immediately.
Below are two of my favorites – and also the most important ranking factors – with a brief explanation:
Write keyword-rich content
Before you start writing and producing content without a structured plan – which is what many companies do – be the first to ensure that all search terms / clusters you target are clearly assigned to specific landing pages. This way you know exactly what you are going to write about each page and which keywords should come back in the right places.
If you have thought that out properly, you can start producing content. Try to use as many related search terms and synonyms as possible and make sure that you answer the most frequently asked questions of your target group in the text.
Inbound and outbound links
Let’s talk about the second most important ranking factor next to content: links.
Inbound links: provide a diverse and natural link profile, blog links, social media links, a diverse spread of anchor texts, follow and no follow links, et cetera. If you are not an expert in this, have yourself assisted by a party that has proven itself in this area.
Link building is a very powerful tool for your findability, but if done incorrectly, it can also go very wrong and in the worst case lead to a penalty.
Internal links: Using internal links serves two main purposes. It allows visitors within your site to click through to other topics and pages, as well as internal links that circulate the seo juice / value in your site, making your pages stronger and ranking better in Google individually .
This column was written by Maarten Vermeulen of Pingwin Web design & Online Marketing.