Animations can make complex information a lot simpler. Not only useful if you want to explain a complicated business process, but also to be used in e-learning. But that is of course easier said than done. In any case, start with these 6 tips for creating an effective e-learning animation.
1. Basket (short)
Keep it short. The viewer should be grabbed as soon as possible. Immediately understand the point and the story is drawn. So keep the animation short, but powerful. This does not mean that you have to cram a lot of information in a few minutes by going crazy. No, choose your content with care. Make choices. And if necessary make multiple animations on different topics. Quality over quantity.
2. Tell a story
Create a storyline and characters. Where possible, try to structure your animation using a catchy storyline. No collection of loose facts glued together. With a story you effectively guide the viewer through the material. A common form is, for example, starting with a problem and then mapping out the various solutions. Recognizable characters and characters can also play an important role in this. Are you making a series of animations? Then always use the same “main character”.
3. You’ve got style
Think carefully in advance about the style you choose. Always choose a shape and style that are in line with the message. What do you want to radiate? Do you want a more personal look? Then you can, for example, choose a drawn animation. And that’s just one of the options.
There are different types of styles:
- 2D cartoon animation
- 3D animation
- Motion graphic
- Drawn animation
- Whiteboard animation
- Infographic animation
Each style has its own advantages and disadvantages. Some are more complicated in the production process, but result in a more professional look. Some are much simpler, but still very effective.
4. A smooth whole
Make sure that all components connect seamlessly. Every aspect of the e-learning animation must have a certain degree of impact. Think of choice of music, colors, choice of words, graphics, characters. This fluid whole is based on a storyboard. No good animation can do without storyboard. So also the e-learning animation. In this storyboard you tell your story, choose the style and form and think about all other components.
5. Don’t forget audio!
Always link visuals to audio! Even the potentially most compelling and compelling animations can’t do without audio. If you forget to think about the audio (and apply the correct audio), your animation is doomed to failure. Sound effects, music, voice over. For example, a voice over can make a huge contribution to the effect of the animation. And can have a supporting (and even strengthening) effect. Important: there must be a direct link between what you see and what you hear. Also important: do not add elements that are not relevant. No nonsensical sound effects. This does not necessarily improve the animation.
6. Strengthen your story
Of course, your animation is rock solid. The story is correct. The right audio. No nonsensical additions. And then something is still missing. Is often so. Explanation. Addition. Emphasizing something. You can solve that in a simple way. Use captions and additional texts in the animation. No whole pieces of text. Not 325 words. But highlights. Which makes the story just that little bit better. Oh yes, don’t forget the subtitles.
By: Mick Romeijn, video producer at LVB.