The video series, developed by YouTube agency 5PM, provides tips such as installing a deck, installing a wooden fence and connecting a rain barrel in the garden (see below). Based on actual data and insights and the search behavior of visitors on YouTube, 5PM advised Gamma on which video content can best be developed and distributed.
Laurens Miedema, marketing & communication manager at Gamma, says: ‘Now that everyone is at home, 5PM advised us to launch this garden DIY series. We can now help our target group with their do-it-yourself questions in a more targeted manner. ‘
The series consists of seven videos in total, watch them here.