Lidl brings Heineken | Marketing Stand Food and Retail

Lidl confirms this against specialist medium Distrifood. ‘The products are now also visible in at least a number of Lidl stores. This is an important new step in Lidl’s product range policy, which carries only a limited number of premium brands in the Netherlands. Our country is an international exception in this respect within the worldwide Lidl organization. ‘

Lidl, according to spokesperson Felicity Nieman, started on May 21, 2020 with the sale of various Heineken a-brand beers, including Desperados, Amstel, Heineken 0.0, Heineken ‘regular’ and Amstel Radler.
(source: Distrifood)

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