CIMA zone: e-insurance has a long way to go

In the Inter-African Conference on Insurance Markets (CIMA) zone, if almost all of the companies (96%) have an insurance business application, however almost none (92%) have mobile applications open to customers. This is revealed in a study from January 2020 carried out by the Cameroonian cabinet P2A of Protais Ayangma.

The figures compiled thanks to the Federation of African National Law Insurance Companies (FANAF) reveal a contrasting situation in the sector. While the vast majority of companies (88%) have a website, very few of them (19%) offer e-insurance features on their website. Most companies (62%) say that their staff have received training in the use of digital tools. In addition, companies (63%) claim to have required skills in the knowledge of digital tools in their latest job offers. The majority of companies (68%) say they have enthusiastic and committed digital employees. Note that according to them, very few of their employees (2%) are resistant to it.

This survey sufficiently demonstrates in the eyes of its authors, that digitalization is indeed a reality in insurance companies in the CIMA area, and this, in all branches of insurance (in non-life insurance as in insurance life). Beyond a tangible reality through the strong presence of insurance business software packages and websites, we can also point out a psychological predisposition of the different actors, materializing by an implication of the senior management of the companies on this question. . All of these are undoubtedly good points of support for further developing its expansion.

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Journalist for 20 years in the African economic press and author of several surveys and reports. Covered several summits of the African Union, the African Economic Commission and the African Development Bank.

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